Bookkeeping, controller, and CFO services for small businesses in Chandler and Greater Phoenix.

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Common Questions

Questions we hear from small business owners about bookkeeping, accounting, and how we work. If you don't see what you need, reach out.

What does a bookkeeper actually do for a small business?

A bookkeeper keeps your financial records accurate and current. That means categorizing transactions, reconciling bank accounts, and producing reports that tell you how your business is actually performing.

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How often should a small business reconcile its books?

At minimum, reconcile monthly. This means matching every transaction in your accounting software to your bank and credit card statements. Businesses with high transaction volume or cash handling should reconcile weekly.

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What's the difference between bookkeeping and accounting?

Bookkeeping is the day-to-day recording and organizing of financial transactions. Accounting is the interpretation, analysis, and strategic use of that financial data. Both are essential, and for small businesses the line between them is often blurry.

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When should a small business hire a bookkeeper?

Most small business owners wait too long. If you're spending hours on your own books, making decisions without solid financial data, or dreading tax season, you've likely passed the point where professional help makes sense.

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How much does outsourced bookkeeping cost for a small business?

Outsourced bookkeeping for a small business typically runs $200 to $600 per month for core services. The actual cost depends on your transaction volume, industry complexity, and which services you need beyond basic reconciliation.

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What are the most common bookkeeping mistakes small businesses make?

Mixing personal and business finances, falling behind on reconciliation, and miscategorizing expenses are the ones that cause the most problems. Each one creates a ripple effect that makes tax time harder and financial decisions less reliable.

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Should I use cash basis or accrual basis bookkeeping?

Most small businesses do well with cash basis bookkeeping. It's simpler and offers more tax flexibility. But if you carry receivables, manage inventory, or need to understand true monthly profitability, accrual basis gives you a much clearer picture.

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What records does my bookkeeper need from me each month?

At a minimum, your bookkeeper needs access to bank and credit card accounts, plus any receipts or documents that won't show up in those feeds. The easier you make it to get this information, the faster and more accurate your books will be.

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How do I know if my books are accurate?

Start with bank reconciliation. If your account balances in QuickBooks don't match your actual bank statements to the penny, your books have errors. From there, review your balance sheet and profit and loss for red flags.

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What happens if I don't keep up with my bookkeeping?

You lose visibility into your cash flow, tax season becomes a scramble, and the cost to fix everything grows the longer you wait. Falling behind also means missed deductions and potential IRS penalties.

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What's the difference between a bookkeeper, an accountant, and a CPA?

A bookkeeper handles your daily transactions and reconciliations. An accountant interprets financial data and prepares reports. A CPA holds a state license that allows them to sign audits, represent you before the IRS, and file tax returns.

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How do I find a bookkeeper who understands my industry?

Look for a bookkeeper who can describe the specific chart of accounts and reports that matter for your type of business. Ask about their client base, check references from similar businesses, and pay attention to whether they ask about your operations or just your transaction volume.

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What questions should I ask before hiring a bookkeeper?

Ask about industry experience, what's included in the monthly price, how they communicate, and whether they'll work directly with your tax accountant. The answers reveal whether they'll actually help your business or just enter transactions.

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Do I need a local bookkeeper or can I use someone remote?

Either can work. Modern bookkeeping runs through cloud-based tools, so location isn't a technical barrier. But a local bookkeeper brings advantages like familiarity with Arizona tax requirements and the ability to meet in person when it matters.

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How do I transition from doing my own books to outsourcing?

Start by gathering your login credentials and financial documents, then let your bookkeeper review what you have. Your books don't need to be perfect before handing them off.

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What should I expect during the first month with a new bookkeeper?

The first month is mostly about onboarding and setup. Expect lots of questions, access requests, and foundational work rather than polished financial reports right away.

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Is it worth paying for bookkeeping when I'm just starting out?

Almost always yes. The cost of professional bookkeeping from day one is usually less than the cost of cleaning up messy books later, and far less than the tax deductions you'll miss along the way.

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Can my bookkeeper work directly with my tax accountant?

Yes, and they absolutely should. When your bookkeeper and tax accountant communicate directly, your books stay tax-ready year round and you avoid the scramble of translating between them yourself.

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What is catch-up bookkeeping and when do I need it?

Catch-up bookkeeping is the process of going back and recording, categorizing, and reconciling transactions for months or years that were missed. You need it when your books have fallen behind and no longer reflect what actually happened in your business.

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How far behind on my books is too far behind?

There's no point where it's too late to catch up, but the longer you wait, the harder and more expensive it gets. A few months behind is common. A year or more behind starts creating real tax and financial problems.

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How long does it take to catch up on a year of messy books?

Most businesses can expect a year of messy books to take two to six weeks to clean up. The actual timeline depends on transaction volume, how many accounts need reconciling, and whether you have supporting documents available.

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What does a catch-up bookkeeping project actually involve?

A catch-up bookkeeping project means gathering your financial records, categorizing every transaction, reconciling bank and credit card accounts, and producing accurate financial statements for the months or years you've fallen behind.

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Can a bookkeeper fix books that were done wrong by someone else?

Yes, and it's one of the most common reasons business owners seek bookkeeping help. A cleanup involves reviewing reconciliations, fixing miscategorized transactions, and correcting account balances so your financials are accurate going forward.

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How much does catch-up bookkeeping cost?

It depends on how far behind you are and how many transactions need to be recorded. Most catch-up projects range from a few hundred dollars for a couple months behind to several thousand for a year or more of backlog.

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I haven't done my books in two years—where do I even start?

Start by gathering your bank and credit card statements for the full period. Those statements are the backbone of any catch-up effort. From there, work through each month chronologically to categorize transactions and reconcile accounts.

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Will catching up on my books help me get a business loan?

Yes. Lenders need accurate financial statements to evaluate your application, and you can't produce those if your books are months or years behind. Clean books also signal credibility and business discipline.

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Why do bookkeepers recommend QuickBooks Online?

It's cloud-based, widely adopted, and integrates with nearly everything a small business uses. The combination of easy collaboration, automated bank feeds, and familiarity across the accounting profession makes it the practical default.

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What's the difference between QuickBooks Online and QuickBooks Desktop?

QuickBooks Online is cloud-based and accessible from anywhere, while Desktop is installed on a single computer. Intuit has been phasing out Desktop, so most small businesses should be on QuickBooks Online at this point.

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How do I set up QuickBooks Online for my business?

Start by choosing the right plan, then focus on your chart of accounts, bank connections, and opening balances. These three areas determine whether QBO actually gives you useful financial data or just creates a mess you'll need to clean up later.

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What does a QuickBooks ProAdvisor do?

A QuickBooks ProAdvisor is certified by Intuit to set up, configure, troubleshoot, and optimize QuickBooks for businesses. They go beyond basic data entry to make sure the software actually works for your specific situation.

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Can a bookkeeper clean up my messy QuickBooks file?

Yes. A skilled bookkeeper can untangle uncategorized transactions, fix reconciliation errors, and get your QuickBooks file into reliable shape. The scope depends on how far behind things are and what went wrong.

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How do I connect my bank accounts to QuickBooks Online?

Go to Banking, click Link Account, search for your bank, and enter your online banking credentials. The connection itself takes minutes, but getting your chart of accounts right beforehand is what actually matters.

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What QuickBooks Online plan is best for my small business?

Most small businesses do well with Essentials or Plus. The right plan depends on how many users need access, whether you track inventory or job costs, and whether you need bill management features.

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Should I let QuickBooks automatically categorize my transactions?

Use it as a starting point, not a final answer. QuickBooks auto-categorization gets things wrong often enough that blindly accepting suggestions will create messy books and potentially incorrect tax filings.

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How do I run a profit and loss report in QuickBooks Online?

Go to Reports, search for Profit and Loss, set your date range, and click Run Report. The real value comes from customizing the report with comparison periods and the right accounting method so the numbers actually help you make decisions.

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Can QuickBooks Online handle job costing for my business?

Yes, QuickBooks Online can handle job costing through its Projects feature, but how well it works depends on your industry and how the system is configured. For many project-based businesses it works fine. For construction with detailed phase and cost code tracking, it takes careful setup.

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What is a fractional CFO and how is it different from a bookkeeper?

A bookkeeper records your financial transactions and keeps your books accurate. A fractional CFO uses that financial data to help you make strategic decisions about growth, cash flow, and profitability on a part-time basis.

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When does a small business need a fractional CFO?

You need a fractional CFO when your business decisions outgrow your financial data. If you're making growth, pricing, or hiring decisions based on gut feeling instead of clear numbers, that's the signal.

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What does a fractional CFO actually do day to day?

A fractional CFO reviews cash flow, tracks KPIs, builds forecasts, and translates your financial data into decisions. They work part-time but focus on the strategic and forward-looking work that a bookkeeper or accountant doesn't cover.

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How much does a fractional CFO cost compared to a full-time CFO?

A fractional CFO typically costs between $1,000 and $5,000 per month, while a full-time CFO runs $200,000 to $350,000 or more annually when you include benefits. For most small businesses, the fractional route delivers senior-level financial guidance at a fraction of the commitment.

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Can a fractional CFO help me get funding or a business loan?

Yes. A fractional CFO prepares the financial package lenders expect, builds realistic projections grounded in your actual numbers, and can speak directly with lenders during due diligence to build confidence in your application.

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What's the difference between a fractional CFO and a controller?

A controller ensures your financial data is accurate and properly reported. A fractional CFO uses that data to guide business decisions like cash flow planning, pricing, and growth strategy. Which one you need depends on where your biggest gap is.

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How does a fractional CFO help with cash flow problems?

A fractional CFO builds a cash flow forecast, identifies the root cause of your cash problems, and creates a plan to fix them. You get strategic financial guidance without the cost of a full-time hire.

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Do I need a fractional CFO if I already have a bookkeeper?

A bookkeeper and a fractional CFO solve different problems. Your bookkeeper records what happened. A fractional CFO uses those numbers to help you make better decisions about what comes next.

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What kind of financial reports does a fractional CFO provide?

A fractional CFO provides standard financial statements plus forward-looking reports like cash flow forecasts, budget vs. actual analysis, and KPI dashboards. The real value is the interpretation and strategic insight that comes with those reports.

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How can financial strategy help my business grow?

Financial strategy turns your accounting data into a roadmap for growth. It helps you understand which services are most profitable, when you can afford to hire, and how to price your work so that revenue actually translates into profit.

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Why is cash flow more important than profit for a small business?

Profit tells you whether your business model works on paper. Cash flow tells you whether you can make payroll, pay vendors, and keep the lights on this week. A business can be profitable and still run out of money.

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How do I create a cash flow forecast for my business?

Start with your current cash balance, project incoming payments and outgoing expenses by week or month, and track the running balance forward. The key is updating it regularly so it reflects reality.

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What's the best way to manage cash flow in a seasonal business?

Map out your monthly revenue and expenses across a full year, then build a cash reserve during peak months to cover the gaps. The businesses that handle seasonality well treat reserve contributions like a required expense, not something optional.

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How do I know if my business has a cash flow problem?

The clearest sign is consistently running low on cash even though your business looks busy. Other warning signs include delaying vendor payments, relying on credit cards for routine expenses, and growing accounts receivable.

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What's the difference between cash flow and revenue?

Revenue is the total amount you earn from sales. Cash flow is the actual movement of money in and out of your bank account. A business can have strong revenue and still run out of cash.

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What is a balance sheet and why does my business need one?

A balance sheet is a snapshot of what your business owns, what it owes, and what's left over for you as the owner. It answers questions about the financial health of your business that a profit and loss statement simply can't.

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How can financial analysis help me decide whether to expand my business?

Financial analysis takes the guesswork out of expansion by showing whether your current operations can support growth. It reveals your true profit margins, cash flow runway, and what the numbers need to look like for an expansion to pay off.

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Jackrabbit Accounting is a Chandler firm serving small businesses across the East Valley and Greater Phoenix. Led by Sean Larsen, CPA, we provide bookkeeping, controller, and fractional CFO services backed by over a decade of corporate finance and Big 4 accounting experience.

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