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How do I set up a chart of accounts for a new business?

The chart of accounts is the foundation of your entire bookkeeping system. It’s the list of categories where every transaction gets recorded. Get it right from the start and your financial reports will actually tell you something useful. Get it wrong and you’ll spend months reclassifying transactions and cleaning things up.

Every account you create falls into one of five types: assets, liabilities, equity, revenue, and expenses. Assets include your bank accounts, accounts receivable, equipment, and vehicles. Liabilities cover credit cards, loans, and accounts payable. Equity tracks owner contributions and retained earnings. Revenue is where your income gets recorded. Expenses are everything you spend to run the business.

If you’re using QuickBooks Online, it comes with a default chart of accounts based on the industry you select during setup. That default is a reasonable starting point but almost always needs customization. Some pre-loaded accounts won’t apply to your business and you’ll likely need accounts that weren’t included. A QuickBooks ProAdvisor in Chandler can help you tailor these defaults to your specific situation so you’re not guessing.

For expenses, think about what you actually want to track separately. You need enough detail to make good decisions but not so much that categorizing transactions becomes a chore. One giant “Operating Expenses” account tells you nothing. Forty-seven expense accounts means half of them will have $12 in them at year end. Aim for categories that represent meaningful spending areas.

Common expense accounts most small businesses need include advertising, insurance, office supplies, professional services, rent, repairs and maintenance, software subscriptions, utilities, and vehicle expenses. If you have employees, add payroll expenses, payroll taxes, and benefits. If you use subcontractors, create a separate account for that so you can easily pull the numbers you need for 1099 filing.

Your revenue accounts should reflect how you make money. A business with one revenue stream needs one income account. A business that sells products and services should separate those. A contractor who does new construction and remodeling might want separate revenue accounts for each line of work so they can compare profitability between them.

One common mistake is creating accounts based on vendors instead of expense types. Don’t make a “Home Depot” account or an “Amazon” account. Those are vendors, not categories. A Home Depot purchase might be materials, office supplies, or tools depending on what you bought. Categorize by what the expense is, not where you bought it.

Keep your account numbers organized if you use them. A standard numbering system uses 1000s for assets, 2000s for liabilities, 3000s for equity, 4000s for revenue, and 5000 through 9000 for expenses. This keeps everything sorted logically and makes it easier to find what you need as the list grows.

Your chart of accounts should also align with what your tax accountant needs at year end. Expenses like meals, vehicle use, and home office have specific tax treatment. If those are broken out in your books from day one, tax prep goes faster and you’re less likely to miss deductions.

If this feels overwhelming or you want it done right the first time, QuickBooks Online setup and training can save you significant time. A properly configured chart of accounts from the beginning means your monthly reports are useful right away instead of requiring constant fixes down the road.

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Do I need a local bookkeeper or can I use someone remote?

Either can work. Modern bookkeeping runs through cloud-based tools, so location isn't a technical barrier. But a local bookkeeper brings advantages like familiarity with Arizona tax requirements and the ability to meet in person when it matters.

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Should I run payroll myself or outsource it?

Most small business owners are better off outsourcing payroll. The cost difference between DIY software and a payroll service is often small, but the time savings and reduced compliance risk make outsourcing the better value.

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What documents do I need to provide for catch-up bookkeeping?

You'll need bank and credit card statements, sales records, receipts for major expenses, and any prior tax returns. Most of this can be downloaded digitally and handed off without much effort on your part.

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What does a bookkeeper actually do for a small business?

A bookkeeper keeps your financial records accurate and current. That means categorizing transactions, reconciling bank accounts, and producing reports that tell you how your business is actually performing.

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What financial documents do I need to get a business loan?

Lenders typically require two to three years of financial statements, tax returns, bank statements, AR/AP aging reports, and a debt schedule. The accuracy of these documents matters as much as having them.

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What financial records should I keep for my Arizona-based LLC?

Keep bank and credit card statements, receipts for all business expenses, tax returns, payroll records, contracts, and your LLC formation documents. Most records should be retained for at least three to seven years depending on the type.

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Jackrabbit Accounting is a Chandler firm serving small businesses across the East Valley and Greater Phoenix. Led by Sean Larsen, CPA, we provide bookkeeping, controller, and fractional CFO services backed by over a decade of corporate finance and Big 4 accounting experience.

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