How do I set up a chart of accounts for a new business?
The chart of accounts is the foundation of your entire bookkeeping system. It’s the list of categories where every transaction gets recorded. Get it right from the start and your financial reports will actually tell you something useful. Get it wrong and you’ll spend months reclassifying transactions and cleaning things up.
Every account you create falls into one of five types: assets, liabilities, equity, revenue, and expenses. Assets include your bank accounts, accounts receivable, equipment, and vehicles. Liabilities cover credit cards, loans, and accounts payable. Equity tracks owner contributions and retained earnings. Revenue is where your income gets recorded. Expenses are everything you spend to run the business.
If you’re using QuickBooks Online, it comes with a default chart of accounts based on the industry you select during setup. That default is a reasonable starting point but almost always needs customization. Some pre-loaded accounts won’t apply to your business and you’ll likely need accounts that weren’t included. A QuickBooks ProAdvisor in Chandler can help you tailor these defaults to your specific situation so you’re not guessing.
For expenses, think about what you actually want to track separately. You need enough detail to make good decisions but not so much that categorizing transactions becomes a chore. One giant “Operating Expenses” account tells you nothing. Forty-seven expense accounts means half of them will have $12 in them at year end. Aim for categories that represent meaningful spending areas.
Common expense accounts most small businesses need include advertising, insurance, office supplies, professional services, rent, repairs and maintenance, software subscriptions, utilities, and vehicle expenses. If you have employees, add payroll expenses, payroll taxes, and benefits. If you use subcontractors, create a separate account for that so you can easily pull the numbers you need for 1099 filing.
Your revenue accounts should reflect how you make money. A business with one revenue stream needs one income account. A business that sells products and services should separate those. A contractor who does new construction and remodeling might want separate revenue accounts for each line of work so they can compare profitability between them.
One common mistake is creating accounts based on vendors instead of expense types. Don’t make a “Home Depot” account or an “Amazon” account. Those are vendors, not categories. A Home Depot purchase might be materials, office supplies, or tools depending on what you bought. Categorize by what the expense is, not where you bought it.
Keep your account numbers organized if you use them. A standard numbering system uses 1000s for assets, 2000s for liabilities, 3000s for equity, 4000s for revenue, and 5000 through 9000 for expenses. This keeps everything sorted logically and makes it easier to find what you need as the list grows.
Your chart of accounts should also align with what your tax accountant needs at year end. Expenses like meals, vehicle use, and home office have specific tax treatment. If those are broken out in your books from day one, tax prep goes faster and you’re less likely to miss deductions.
If this feels overwhelming or you want it done right the first time, QuickBooks Online setup and training can save you significant time. A properly configured chart of accounts from the beginning means your monthly reports are useful right away instead of requiring constant fixes down the road.
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More Questions
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Start with clear payment terms before work begins, make it easy to pay electronically, and follow up consistently when invoices go past due. Most late payments come from unclear expectations or friction in the payment process, not customers trying to avoid paying.
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The first month is mostly about onboarding and setup. Expect lots of questions, access requests, and foundational work rather than polished financial reports right away.
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Outsourced bookkeeping for a small business typically runs $200 to $600 per month for core services. The actual cost depends on your transaction volume, industry complexity, and which services you need beyond basic reconciliation.
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A profit and loss statement shows whether your business made or lost money over a period of time. Read it from top to bottom, starting with revenue, subtracting costs, and ending with your net profit or loss.
Read answerWhat does a bookkeeper actually do for a small business?
A bookkeeper keeps your financial records accurate and current. That means categorizing transactions, reconciling bank accounts, and producing reports that tell you how your business is actually performing.
Read answerWhat questions should I ask before hiring a bookkeeper?
Ask about industry experience, what's included in the monthly price, how they communicate, and whether they'll work directly with your tax accountant. The answers reveal whether they'll actually help your business or just enter transactions.
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