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How do I set up a chart of accounts for a new business?

The chart of accounts is the foundation of your entire bookkeeping system. It’s the list of categories where every transaction gets recorded. Get it right from the start and your financial reports will actually tell you something useful. Get it wrong and you’ll spend months reclassifying transactions and cleaning things up.

Every account you create falls into one of five types: assets, liabilities, equity, revenue, and expenses. Assets include your bank accounts, accounts receivable, equipment, and vehicles. Liabilities cover credit cards, loans, and accounts payable. Equity tracks owner contributions and retained earnings. Revenue is where your income gets recorded. Expenses are everything you spend to run the business.

If you’re using QuickBooks Online, it comes with a default chart of accounts based on the industry you select during setup. That default is a reasonable starting point but almost always needs customization. Some pre-loaded accounts won’t apply to your business and you’ll likely need accounts that weren’t included. A QuickBooks ProAdvisor in Chandler can help you tailor these defaults to your specific situation so you’re not guessing.

For expenses, think about what you actually want to track separately. You need enough detail to make good decisions but not so much that categorizing transactions becomes a chore. One giant “Operating Expenses” account tells you nothing. Forty-seven expense accounts means half of them will have $12 in them at year end. Aim for categories that represent meaningful spending areas.

Common expense accounts most small businesses need include advertising, insurance, office supplies, professional services, rent, repairs and maintenance, software subscriptions, utilities, and vehicle expenses. If you have employees, add payroll expenses, payroll taxes, and benefits. If you use subcontractors, create a separate account for that so you can easily pull the numbers you need for 1099 filing.

Your revenue accounts should reflect how you make money. A business with one revenue stream needs one income account. A business that sells products and services should separate those. A contractor who does new construction and remodeling might want separate revenue accounts for each line of work so they can compare profitability between them.

One common mistake is creating accounts based on vendors instead of expense types. Don’t make a “Home Depot” account or an “Amazon” account. Those are vendors, not categories. A Home Depot purchase might be materials, office supplies, or tools depending on what you bought. Categorize by what the expense is, not where you bought it.

Keep your account numbers organized if you use them. A standard numbering system uses 1000s for assets, 2000s for liabilities, 3000s for equity, 4000s for revenue, and 5000 through 9000 for expenses. This keeps everything sorted logically and makes it easier to find what you need as the list grows.

Your chart of accounts should also align with what your tax accountant needs at year end. Expenses like meals, vehicle use, and home office have specific tax treatment. If those are broken out in your books from day one, tax prep goes faster and you’re less likely to miss deductions.

If this feels overwhelming or you want it done right the first time, QuickBooks Online setup and training can save you significant time. A properly configured chart of accounts from the beginning means your monthly reports are useful right away instead of requiring constant fixes down the road.

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More Questions

Why is cash flow more important than profit for a small business?

Profit tells you whether your business model works on paper. Cash flow tells you whether you can make payroll, pay vendors, and keep the lights on this week. A business can be profitable and still run out of money.

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How should a real estate investor track rental income and expenses?

Track every dollar of income and expense by individual property using dedicated business bank accounts and accounting software configured for rental portfolios. This gives you accurate per-property profitability and makes Schedule E reporting straightforward at tax time.

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Should a landscaping company track revenue by client or by job?

Most landscaping companies should do both. Recurring maintenance revenue makes sense to track by client, while one-time projects like installations and hardscaping should be tracked by job so you can see profitability on each one.

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How can better bookkeeping improve my cash flow?

Accurate bookkeeping gives you visibility into what's coming in, what's going out, and when. That visibility lets you collect faster, control spending, avoid surprise tax bills, and plan ahead instead of reacting.

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Will catching up on my books help me get a business loan?

Yes. Lenders need accurate financial statements to evaluate your application, and you can't produce those if your books are months or years behind. Clean books also signal credibility and business discipline.

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What is a 13-week cash flow forecast and who needs one?

A 13-week cash flow forecast is a week-by-week projection of money coming in and going out of your business over the next quarter. It's especially useful for businesses with uneven revenue, seasonal swings, or tight cash positions.

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Jackrabbit Accounting is a Chandler firm serving small businesses across the East Valley and Greater Phoenix. Led by Sean Larsen, CPA, we provide bookkeeping, controller, and fractional CFO services backed by over a decade of corporate finance and Big 4 accounting experience.

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