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How do I read a profit and loss statement?

A profit and loss statement (also called a P&L or income statement) answers one question: did your business make money or lose money during a specific time period? It’s structured so that you read from top to bottom, and each section builds on the one above it.

Revenue sits at the very top. This is the total amount your business earned from sales or services before any costs are subtracted. If you run multiple revenue streams, a well-structured P&L will break them out so you can see where your income is actually coming from.

Below revenue you’ll find cost of goods sold, sometimes called cost of services. These are the direct costs tied to delivering what you sell. For a contractor, that’s materials, labor, and subcontractor costs on a job. For a retailer, it’s the wholesale cost of inventory. Not every business has significant COGS, but if yours does, this section matters a lot.

Subtract COGS from revenue and you get gross profit. This number tells you how much money is left over after covering the direct costs of your work. Gross profit margin (gross profit divided by revenue) is one of the most important numbers on the entire statement. If your gross margin is shrinking over time, you’re either charging too little or your direct costs are creeping up.

Next come operating expenses. These are the costs of running the business that aren’t directly tied to a specific product or service. Rent, utilities, insurance, office supplies, software subscriptions, marketing, and payroll for administrative staff all fall here. A good P&L groups these into categories that make sense for your business so you can quickly spot where money is going.

Subtract operating expenses from gross profit and you arrive at net income, the bottom line. This is your actual profit or loss for the period. A positive number means the business made money. A negative number means it didn’t.

The real value of a P&L comes from reading it over time and not just looking at a single month in isolation. Compare this month to last month. Compare this quarter to the same quarter last year. Are revenues growing? Are expenses growing faster than revenue? Is your gross margin holding steady or declining? These trends tell you far more than any single snapshot.

One common mistake is confusing profit with cash. Your P&L might show a profitable month, but if customers haven’t paid their invoices yet or you stocked up on inventory, your bank account tells a different story. The P&L tracks what you earned and spent, not what moved through your bank account. That’s why you need both a P&L and a cash flow view to understand the full picture.

If your P&L doesn’t make sense or the categories seem random, the issue is usually in how your books are set up. Working with a small business accounting firm that structures your chart of accounts properly means your P&L actually reflects how your business operates. When the statement is built right, you can glance at it and know where you stand without needing an accounting degree.

The goal isn’t just having a P&L that’s accurate. It’s having one that’s useful. Full-service bookkeeping that includes clean categorization and meaningful reporting gives you a P&L you can actually use to make decisions about pricing, hiring, cutting costs, or investing in growth. The numbers should tell a story about your business, and reading that story starts with understanding this one document.

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More Questions

How do I transition from doing my own books to outsourcing?

Start by gathering your login credentials and financial documents, then let your bookkeeper review what you have. Your books don't need to be perfect before handing them off.

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What's the best way to handle retainage in bookkeeping?

Set up dedicated Retainage Receivable and Retainage Payable accounts in your chart of accounts, track balances by project, and review them monthly so nothing falls through the cracks at project closeout.

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What should I expect during the first month with a new bookkeeper?

The first month is mostly about onboarding and setup. Expect lots of questions, access requests, and foundational work rather than polished financial reports right away.

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How do I know if my business is actually profitable?

Profitability isn't about how much cash is in your bank account. You need accurate financial statements, especially a profit and loss report, and you need to account for owner compensation before calling any leftover money profit.

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What are the bookkeeping requirements for a franchise?

Franchises have standard bookkeeping obligations plus franchisor-specific requirements like financial reporting formats, royalty tracking, and audit readiness. Your franchise agreement dictates much of what your books need to look like.

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How do I create a cash flow forecast for my business?

Start with your current cash balance, project incoming payments and outgoing expenses by week or month, and track the running balance forward. The key is updating it regularly so it reflects reality.

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Jackrabbit Accounting is a Chandler firm serving small businesses across the East Valley and Greater Phoenix. Led by Sean Larsen, CPA, we provide bookkeeping, controller, and fractional CFO services backed by over a decade of corporate finance and Big 4 accounting experience.

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