Bookkeeping, controller, and CFO services for small businesses in Chandler and Greater Phoenix.

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What financial reports should I look at every month?

There are three reports every business owner should look at monthly, no matter the size or industry. The Profit and Loss statement, the Balance Sheet, and some form of cash flow summary. Everything else builds on top of these.

Your Profit and Loss statement (also called an income statement) shows revenue minus expenses for the month. This tells you whether you actually made money. Look at it compared to last month and the same month last year. Are sales trending up or down? Did a specific expense category spike? A single month is a snapshot, but comparing months over time reveals patterns you can act on. If your materials costs jumped 15% but your revenue stayed flat, that’s margin erosion you need to address now rather than discover at tax time.

The Balance Sheet shows what you own, what you owe, and what’s left over (your equity) at a specific point in time. Most business owners skip this one because it feels less intuitive than the P&L. But it tells you critical things. Are your accounts receivable growing faster than revenue? That means customers are paying slower. Is your debt increasing while profits stay flat? That’s a warning sign. The Balance Sheet catches problems the P&L can’t show you on its own.

Cash flow is where businesses live or die. You can be profitable on paper and still run out of cash. A simple cash flow summary shows you what came in, what went out, and what’s left. If you’re a seasonal business in the Phoenix area, you probably already know that revenue doesn’t arrive evenly throughout the year. Seeing cash flow monthly helps you plan for the slow months before they arrive.

Beyond the big three, a few additional reports are worth your time depending on how your business operates. If you invoice customers, review an Accounts Receivable aging report. This breaks down who owes you money and how long those balances have been outstanding. Anything over 60 days needs attention because the older a receivable gets, the less likely you are to collect it.

If you’re tracking a budget, a Budget vs. Actual comparison is one of the most useful reports you can pull. It shows where you planned to be versus where you actually are. This is where the real conversations happen about spending, hiring, and growth timing.

The reports themselves are only valuable if they’re accurate and if someone helps you understand what they mean. A small business accounting firm can make sure your books are clean so the reports reflect reality. From there, the goal is turning those numbers into decisions rather than just filing them away.

If you’re not currently reviewing any reports, start with just the P&L. Spend 15 minutes with it at the end of each month. Once that becomes a habit, add the Balance Sheet and cash flow. Over time you’ll start spotting things you never noticed before, and those observations will directly improve how you run your business. That’s the entire point of full-service bookkeeping. Not just recording transactions, but producing financial information you can actually use.

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More Questions

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The biggest mistakes are failing to track costs by job, mishandling retainage, and letting books fall behind during busy season. These aren't just bookkeeping problems. They hide whether your projects are actually making money.

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What's the difference between a W-2 employee and a 1099 contractor?

A W-2 employee works under your direction with taxes withheld from their pay. A 1099 contractor operates independently and handles their own taxes. The distinction affects your costs, paperwork, and legal exposure.

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What payroll taxes does a small business have to pay in Arizona?

Arizona small businesses pay federal payroll taxes (Social Security, Medicare, and FUTA) plus state income tax withholding and state unemployment insurance. Arizona does not have state disability or paid family leave taxes, keeping the state side relatively simple.

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How do I get customers to pay their invoices on time?

Start with clear payment terms before work begins, make it easy to pay electronically, and follow up consistently when invoices go past due. Most late payments come from unclear expectations or friction in the payment process, not customers trying to avoid paying.

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Do I need a fractional CFO if I already have a bookkeeper?

A bookkeeper and a fractional CFO solve different problems. Your bookkeeper records what happened. A fractional CFO uses those numbers to help you make better decisions about what comes next.

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Can a bookkeeper fix books that were done wrong by someone else?

Yes, and it's one of the most common reasons business owners seek bookkeeping help. A cleanup involves reviewing reconciliations, fixing miscategorized transactions, and correcting account balances so your financials are accurate going forward.

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Jackrabbit Accounting is a Chandler firm serving small businesses across the East Valley and Greater Phoenix. Led by Sean Larsen, CPA, we provide bookkeeping, controller, and fractional CFO services backed by over a decade of corporate finance and Big 4 accounting experience.

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