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What financial reports should I look at every month?

There are three reports every business owner should look at monthly, no matter the size or industry. The Profit and Loss statement, the Balance Sheet, and some form of cash flow summary. Everything else builds on top of these.

Your Profit and Loss statement (also called an income statement) shows revenue minus expenses for the month. This tells you whether you actually made money. Look at it compared to last month and the same month last year. Are sales trending up or down? Did a specific expense category spike? A single month is a snapshot, but comparing months over time reveals patterns you can act on. If your materials costs jumped 15% but your revenue stayed flat, that’s margin erosion you need to address now rather than discover at tax time.

The Balance Sheet shows what you own, what you owe, and what’s left over (your equity) at a specific point in time. Most business owners skip this one because it feels less intuitive than the P&L. But it tells you critical things. Are your accounts receivable growing faster than revenue? That means customers are paying slower. Is your debt increasing while profits stay flat? That’s a warning sign. The Balance Sheet catches problems the P&L can’t show you on its own.

Cash flow is where businesses live or die. You can be profitable on paper and still run out of cash. A simple cash flow summary shows you what came in, what went out, and what’s left. If you’re a seasonal business in the Phoenix area, you probably already know that revenue doesn’t arrive evenly throughout the year. Seeing cash flow monthly helps you plan for the slow months before they arrive.

Beyond the big three, a few additional reports are worth your time depending on how your business operates. If you invoice customers, review an Accounts Receivable aging report. This breaks down who owes you money and how long those balances have been outstanding. Anything over 60 days needs attention because the older a receivable gets, the less likely you are to collect it.

If you’re tracking a budget, a Budget vs. Actual comparison is one of the most useful reports you can pull. It shows where you planned to be versus where you actually are. This is where the real conversations happen about spending, hiring, and growth timing.

The reports themselves are only valuable if they’re accurate and if someone helps you understand what they mean. A small business accounting firm can make sure your books are clean so the reports reflect reality. From there, the goal is turning those numbers into decisions rather than just filing them away.

If you’re not currently reviewing any reports, start with just the P&L. Spend 15 minutes with it at the end of each month. Once that becomes a habit, add the Balance Sheet and cash flow. Over time you’ll start spotting things you never noticed before, and those observations will directly improve how you run your business. That’s the entire point of full-service bookkeeping. Not just recording transactions, but producing financial information you can actually use.

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More Questions

What's the difference between a bookkeeper and a financial analyst?

A bookkeeper records and organizes your financial transactions. A financial analyst takes that organized data and uses it to answer questions about performance, trends, and future direction. One makes sure the numbers are right. The other figures out what the numbers mean.

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How do I handle sales tax for online sales across multiple states?

You need to determine where you have economic nexus, register for sales tax permits in those states, collect the correct rate at checkout, and file returns on each state's schedule. Automation software makes this manageable.

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What documents do I need to provide for catch-up bookkeeping?

You'll need bank and credit card statements, sales records, receipts for major expenses, and any prior tax returns. Most of this can be downloaded digitally and handed off without much effort on your part.

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Should I offer payment terms to my customers?

It depends on your business model and who your customers are. Payment terms can help you win larger clients and stay competitive, but they directly impact your cash flow and create collection risk you need to manage.

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Can my bookkeeper work directly with my tax accountant?

Yes, and they absolutely should. When your bookkeeper and tax accountant communicate directly, your books stay tax-ready year round and you avoid the scramble of translating between them yourself.

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How do I create a budget for my small business?

Start with your actual financial data from the past 12 months, project your revenue conservatively, list every fixed and variable expense, and build in a buffer. Then compare your budget to actual results every month and adjust.

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Jackrabbit Accounting is a Chandler firm serving small businesses across the East Valley and Greater Phoenix. Led by Sean Larsen, CPA, we provide bookkeeping, controller, and fractional CFO services backed by over a decade of corporate finance and Big 4 accounting experience.

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