Bookkeeping, controller, and CFO services for small businesses in Chandler and Greater Phoenix.

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What does a fractional CFO actually do day to day?

A fractional CFO doesn’t sit in your office eight hours a day. The “fractional” part means they work part-time for your business, typically a few hours per week or a set number of days per month. So the question is really about what they do during that time and why it matters.

The core of the work is turning your financial data into decisions. Your bookkeeper records what already happened. Your tax accountant files returns based on those records. A fractional CFO looks at the same numbers and asks what they mean for next month, next quarter, and next year. That’s the fundamental difference.

In a typical week or month, the work usually includes reviewing cash flow and projecting it forward. Not just how much cash you have today, but whether you’ll have enough to cover payroll in six weeks, fund that equipment purchase in Q3, or survive a slow season. This is where most small business owners fly blind, and it’s often the first thing a fractional CFO addresses.

KPI tracking is another recurring activity. Depending on your industry, that might mean gross margin by service line, revenue per employee, customer acquisition cost, or job profitability. A good fractional CFO identifies the three to five numbers that actually drive your business and builds a system to monitor them. Then they sit down with you regularly to talk through what those numbers are telling you.

Budgeting and variance analysis come up monthly. This means comparing what you planned to spend and earn against what actually happened, then figuring out why the gaps exist. Did material costs spike? Did a new revenue stream underperform? These conversations are where strategy gets refined based on real data instead of gut feelings.

A fractional CFO also works with your other advisors. They talk to your tax accountant about planning opportunities throughout the year instead of scrambling in April. They review contracts, evaluate financing options, and help you think through big decisions like hiring, expanding, or taking on debt. The goal is making sure financial considerations are part of every major business decision, not an afterthought.

There’s also a layer of financial reporting that goes beyond standard bookkeeping reports. A fractional CFO might build custom dashboards, create scenario models for growth plans, or prepare financial packages if you’re seeking a loan or investor. They present information in a way that helps you actually understand what’s going on rather than handing you a profit and loss statement and leaving you to interpret it.

Not every business needs this level of support. If you’re a solo operation with straightforward finances, a solid bookkeeper in Chandler and a good tax accountant will get you where you need to go. But once your business reaches the point where you’re making decisions that involve real financial risk, whether that’s hiring a team, signing a long lease, or investing in growth, having someone focused on the financial strategy side pays for itself. The value isn’t in the hours worked. It’s in the clarity you get about where your business stands and where it’s headed.

Bookkeeping for East Valley Small Businesses

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More Questions

How do I connect my bank accounts to QuickBooks Online?

Go to Banking, click Link Account, search for your bank, and enter your online banking credentials. The connection itself takes minutes, but getting your chart of accounts right beforehand is what actually matters.

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How much does a fractional CFO cost compared to a full-time CFO?

A fractional CFO typically costs between $1,000 and $5,000 per month, while a full-time CFO runs $200,000 to $350,000 or more annually when you include benefits. For most small businesses, the fractional route delivers senior-level financial guidance at a fraction of the commitment.

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What records does my bookkeeper need from me each month?

At a minimum, your bookkeeper needs access to bank and credit card accounts, plus any receipts or documents that won't show up in those feeds. The easier you make it to get this information, the faster and more accurate your books will be.

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What happens if I don't keep up with my bookkeeping?

You lose visibility into your cash flow, tax season becomes a scramble, and the cost to fix everything grows the longer you wait. Falling behind also means missed deductions and potential IRS penalties.

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When does a small business need a fractional CFO?

You need a fractional CFO when your business decisions outgrow your financial data. If you're making growth, pricing, or hiring decisions based on gut feeling instead of clear numbers, that's the signal.

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Why do bookkeepers recommend QuickBooks Online?

It's cloud-based, widely adopted, and integrates with nearly everything a small business uses. The combination of easy collaboration, automated bank feeds, and familiarity across the accounting profession makes it the practical default.

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Jackrabbit Accounting is a Chandler firm serving small businesses across the East Valley and Greater Phoenix. Led by Sean Larsen, CPA, we provide bookkeeping, controller, and fractional CFO services backed by over a decade of corporate finance and Big 4 accounting experience.

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